Litens Aftermarket Names MBE Group as Agency of Record for Marketing and Communications
Litens Aftermarket, offering the most complete portfolio of aftermarket belt drive products, has named Marx Buscemi Eisbrenner (MBE) Group as its agency of record for marketing and communications. MBE Group will support Litens Aftermarket with marketing and branding strategies focused on reaching professional repair technicians within the auto care industry.
“Due to their extensive industry experience and knowledge, MBE Group was a natural choice to assist us with our branding and marketing strategy as we reintroduce our belt drive products to the aftermarket,” said Scott Howat, National Sales Manager of Litens Aftermarket. “They have an outstanding track record for creating strong marketing programs and we are excited to work with their team.”
MBE Group is a full-service marketing and communications agency with nearly 40 years of experience in the automotive, trucking, tech, mobility and consumer goods industries. With offices in Troy, Michigan and San Rafael, California, and a network of 68 agency affiliates in 115 cities around the world through the IPREX global network, MBE Group delivers strategic marketing communications programs to help B2B and B2C clients drive sales, increase market share and grow their businesses.
Litens, the world’s largest OE supplier of belt tensioning products, has been supplying the largest brands in the aftermarket, for decades. It offers the aftermarket’s most complete portfolio of belt drive products including timing belt tensioners, accessory drive tensioners, idler pulleys and decoupler pulleys (OAD™). As the inventors of the automatic accessory drive belt tensioner (ADT) and the timing belt tensioner (TBT), Litens delivers an innovative, engineering-first approach to the aftermarket.