Dublin, Ohio – April 2, 2024 – Litens Aftermarket, offering the most complete portfolio of aftermarket belt drive products, announces the renaming of Tendeco Sales Inc. to Litens Aftermarket North America as part of its overall 2024 rebranding strategy.
In a strategic move to streamline its global aftermarket presence, Litens announces the rebranding of Tendeco Sales Inc., the aftermarket sales arm of Litens Automotive Group® for belt drive components in North America. Litens’ 2024 rebranding strategy will focus on upgrading its website, adding more technician-friendly features to its product line, and renewing focus on Litens’ System Reset campaign. This rebrand reflects the company’s commitment to providing clear visibility for the Litens brand in the North American automotive aftermarket.
As the world’s largest OE supplier of belt tensioning products, Litens has been a trusted supplier to leading aftermarket brands for decades. The rebranding initiative aims to strengthen Litens’ position in the aftermarket as the leading supplier of a comprehensive portfolio of belt drive products, including timing belt tensioners, accessory drive tensioners, idler pulleys and decoupler pulleys (OAD™).
John Lussier, President of Litens Aftermarket North America, stated, “We are thrilled to now be selling our belt drive product portfolio under the Litens Aftermarket North America banner. This renaming aligns with our initiatives to continuously build awareness of the Litens brand among automotive repair professionals, and we look forward to providing retailers, shops and warehouse distributors with our family of belt drive products.”
Litens reports that all rebranding changes will be completed by the end of the year. The company assures stakeholders that this transition will enhance the overall customer experience and reinforce Litens’ position as a leading force in the aftermarket belt drive components sector.
About Litens Aftermarket
Litens, the world’s largest OE supplier of belt tensioning products, has been supplying the largest brands in the aftermarket, for decades. It offers the aftermarket’s most complete portfolio of belt drive products including timing belt tensioners, accessory drive tensioners, idler pulleys and decoupler pulleys (OAD™). As the inventors of the automatic accessory drive belt tensioner (ADT) and the timing belt tensioner (TBT), Litens delivers an innovative, engineering-first approach to the aftermarket. For more information, visit www.litensaftermarket.com.